The Cesta Way

How much it costs


We’re not afraid to break the mould, but always with purpose. Our fee structure is thoughtfully designed to put you first, aligning with your unique circumstances.

Breaking down the numbers


We’ve built our fee structure around one simple belief: your financial plan should be bespoke to you. Therefore, our pricing approach is flexible and adaptable, focusing on the time, complexity, and unique challenges of your specific situation.

We’ve designed our pricing to be fair and transparent. Each client pays for the specific services they need, ensuring everyone gets value regardless of their level of wealth.

Fair fees, no fluff

Our fees are bespoke to fit your needs and circumstances, ensuring you only pay for the service you actually need and aren’t shoehorned into a percentage-based model that is rolled out for all clients. If you’d like a ballpark figure and further information, just get in touch for a chat.

Initial cost

What you’ll pay: A fixed fee based on the time, complexity and value of the work involved

Once we have understood your needs, requirements, position and the work we need to complete, we will calculate our initial advice fee. This is a single charge that covers all initial advice and work up to and including implementation, provided to you in writing for your agreement before any work is carried out.

Here’s what we’ll do for you:

  • Help you understand your current financial situation
  • Identify objectives and shortfalls
  • Understand what risks feel comfortable for you
  • Map out a financial plan just for you
  • Create an investment approach that fits your life
  • Make switching or adding financial products smooth with our administrative support.

A couple of things to keep in mind…

If you confirm your agreement to this proposal but do not implement the recommendations, then 50% of the initial fee will be payable to cover the cost of our time and expertise.

Normally all our services are, unless otherwise stated, exempt from VAT. We will tell you if you have to pay VAT.

Ongoing cost

What you’ll pay: An ongoing financial planning fee, plus where relevant, an investment oversight fee

Building a financial plan is the first step but maintaining and adapting the plan is where some of the most important work lies.

Most financial planners and advisers charge clients on an “assets-under-management” percentage. We feel this is unfair and leads to many clients overpaying and some not paying enough. Therefore, we separate our ongoing cost into: “Financial planning” and “Investment oversight” services. We do this so you can see what you are paying and how much is paid for each service.

This charging structure also enables us to provide an appropriate level of professional advice and guidance to clients who wish to manage their own investments.

Here’s what we’ll do for you:

  • Keep your financial plan fresh and up to date
  • Utilise various tax allowances
  • Provide full-time access to your financial planner
  • Coordinate with all your trusted professionals
  • Produce an annual valuation showing how your investments are doing
  • Keep you updated via regular correspondence and newsletters.
  • Offer a yearly check-in to talk about your money goals and ensure your financial products still fit your life

The ongoing fee will be provided in writing in advance of any work being carried out.

Ongoing financial planning fee

What you’ll pay: This is a fixed, annual (payable monthly) fee based on the time, complexity and value of the financial planning service/advice required.

We realise that complexity and value can be subjective. Our approach is personalised, so standard examples don’t always capture the full picture. But we base our pricing on factors like whether you…

  • Are a business owner
  • Have multiple sources of income
  • Need cross-jurisdictional advice
  • Have complex tax affairs
  • Need trust involvement
  • Require Inheritance Tax advice
  • Own multiple properties
  • Have multiple financial products
  • Have existing high-risk investments
  • Require fellow professional involvement
  • Require pension drawdown now or shortly
  • Need intergenerational wealth advice.

What you can count on us for


Getting to know you, your family, your values, your business and what makes you tick

Planning for your future

Working with you to achieve your objectives – we aim to collaborate with you and not dictate

Communicating with you on matters important to you

Guiding and counselling you towards good, sound decisions

Helping you avoid costly mistakes

What you’ll never get from us


Finding you the next hot stock or fund

Panicking when the stock market falls (which will happen from time to time)

Trying to time the markets – because this is impossible

Fuelling the fire or adding to the industry and media noise around geopolitical events

Providing advice based on speculation – sometimes it can be tempting to “guess” about regulatory or tax changes, but we know this can cause more harm than good

High fives from our clients

Mark provides clear, practical advice tailored to my financial needs. His expertise has been particularly beneficial in helping me navigate the complexities of pension planning, ensuring I make the most tax-efficient decisions for my future.


C Huggett

I knew I needed help to manage my finances after my husband died. Simon came to see me and realised very quickly the position I was in. He carefully explained everything, discussed what types of investments I’d prefer, and how everything would proceed from there.


Angie CB, Surrey

As a small business owner, I wanted to get the best financial advice to manage my personal finances, especially in advance of retirement. Simon provided advice to maximise the value of my pension and investment, and his highly personalised service has made life easier for us.


B K MacIntyre, Cornwall

I needed advice regarding financial planning for retirement and how I should best invest several pension pots and ISAs. Simon guided me through the options and I felt confident to act on his recommendations. I have been very pleased with the results achieved so far.


James D, Essex

Simon has provided timely advice concerning the optimal action for investment opportunities or accessing funds when needed. Despite the challenges from domestic and global events, our portfolios have flourished. We trust Simon's integrity and value his consistently dependable guidance.


Jenny and Mark T, Poole

Simon has provided me with pension and investment advice for the last 15 years. It is essential these are handled with professionalism and importantly trust. Simon has provided both.


Rob W, London

Mark put us at ease and explained clearly the importance of adopting a sound pension investment strategy. Mark’s close way of working with clients was invaluable, given his knowledge of historical investment data and real-time global market knowledge.


Brian C

Simon patiently worked through my many questions and reassured me when I had concerns over market turmoil and long-term fund impacts. His open and collaborative approach has been great and I look forward to many more years working with him and his team.


M T Edwards, Surrey

We'll always be grateful that Mark understands us well enough to advise appropriately. We now have a fixed income that gives us a nice standard of living, and when affordable, we take additional income for the nicer things.


D&T Strain

Simon has been our family’s financial planner for more than a decade. He’s always paid thorough attention to the details of our situations, with each generation having different needs. We feel confident in his advice and secure in the coherent plans we have devised with his expert assistance.


Benedick

Following retirement to Thailand, Simon provided help and assistance in what was best for my pensions and investments to retire overseas. I couldn’t navigate these complexities without Simon's expertise and help. His investment advice has always been sound and well-based.


M Saunders

After a few bad experiences, I wanted someone I could trust, who took my goals (and worries) seriously, and who was in it for the long term. Simon and his team exemplify these qualities. They’ve provided unwavering support and down-to-earth advice.


Helen, London
Cesta Financial Planning
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.