Dan Graham
Chief Marketing Officer
Dan's story
Dan has spent the best part of ten years marketing one type of business: financial planning firms. After years leading an agency that worked with planners right across the UK, he set up Plan Haus in 2026 to work closely with a small handful of firms he really rates. Cesta is one of them.
As Cesta’s Chief Marketing Officer, Dan looks after everything you see and hear from the firm. The brand, the website, the videos, the events, and all the little touches that make being a Cesta client feel a bit special. Put simply, his job is to make sure the way Cesta comes across matches the way Mark, Simon and Laura actually look after people.
Dan isn’t one for gimmicks or marketing speak. He’d rather build things properly, keep them consistent, and let the way the firm treats its clients do the talking.
Life beyond work
Home is Newcastle, where Dan lives with his wife Jess and Muna the spaniel. Most weekends involve a hill of some kind, and he’s slowly ticking off all 214 Wainwrights in the Lake District. Muna has bagged a fair few of them herself.
Back at sea level, he’ll be watching the cricket or the football, losing at board games, or at the pub with a new NEIPA in hand. He’s also got more tattoos than your average marketer, with room saved for a few more.
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